These icons used to be small and in the corner of posters ( You can use your phone to recognize the design and get info on the movie).
I think its a bit odd that its the entire poster design with little other info, it meant to entice people who don't recognize the 9 logo in the date to use their mobiles to get more info on what the poster is about. Its a new spin on the teaser poster but I think the movie has some amazing imagery and could sell itself.
